I’m sick of seeing pet food containers that look like giant Rubbermaid bins; it’s about time someone made a stylish one.

BauWow is a brand new product from Italian industrial designers Carlo Dameno and Monica Ferrigno through their company il Doppio Segno. Produced by Bayer, this attractive storage container has a tilted opening lid for easy fill up and fast removal of food. Made of polypropylene, the hermetic closure makes it pet proof when sealed and prevents odors from escaping. Available in green or lily for the body and green or white for the lid.

Here’s a funny video from their photo shoot: