Doggelganger, the “human to canine pairing” software, is a clever marketing campaign of the Pedigree Adoption Drive program in New Zealand. Through “facial scanning and recognition software”, Doggelganger matches potential canine parents with adoptable shelter dogs around New Zealand!
I LOVE seeing creative ways to get the word out about rescue dogs and organizations and, I’ll admit, I played around with this for quite a while. It was fun to see the different dogs I was paired with and to read their individual bios. At the end, of course, you have the option to make contact with the shelter or rescue group and/or donate to the Pedigree Adoption Drive.
Try it out for yourself here!
Have you seen any other unique adoption campaigns recently?
[Thanks to Kim for sending this my way!]