Moschino has launched a limited edition collection of dog leashes and collars with all proceeds going to the National Disaster Search Dog Foundation, a non-profit organization dedicated to training rescue dogs to become search dogs. Once trained, these dogs are partnered with firefighters and other first responders to assist in finding people after natural disasters. In particular, the project supports the rescue activities conducted after the recent earthquake in Japan.
World Champion 2006 and father of the current World Champion 2010, Woferlow Single Malt (better known as ?Rocco?) is the model for this campaign. As the ideal mascot to represent the savoir-fair of the exclusive Moschino Pets line, Rocco is the perfect model — just look at those wrinkly little legs!
The Fioccosso (bow bone) collar is made from black leather with golden details and a white resin bone-shaped bow attached to a leash, which also features the bow. The Cuori (hearts) collar has a reinterpretation of the iconic Moschino heart on brown punched leather with a matching leash.