Phydough Food Truck For Dogs
By now we’re all familiar with the food truck craze that has swept the nation. It seems that just about every major US city has their own favorite go-to trucks that rarely fail to draw a line of eager patrons at every stop. So if food trucks are such a hit with city-dwelling folk, why not have them for their city-dwelling dogs? Phydough, Los Angeles’s first food truck for dogs, has done just that!
Created from the brilliant mind of dog-lover and “insufferable food snob” Patrick Guilfoyle, Phydough Bake or Take Home Treats boasts a menu of wholesome, preservative-free cookies and frozen goods for dogs. Your dog can either enjoy Phydough treats curbside with other eager pups waiting to take their first bite, or you can take home and bake frozen Phydough to go. Talk about bringing new meaning to the “doggie bag!”
And how’s this for food truck design? If the concept alone hasn’t sold you, these smart and appealing graphics with phrases like “who took my shoe” and “wanna cookie?” placed all over a cute truck surely will.
The result of Patrick Guilfoyle living life according to what he calls the “3 D’s: Dogs, Design, and Dinner” is happy four-legged customers all over Los Angeles and a business concept that just makes you want to smile. Bravo! Miles and I will definitely be chasing down the Phydough truck next time we’re in LA.
LA-ers: Find out where Phydough will be next by following them on Twitter.
Images via Noms, Not Bombs
Everything about this is sooo great!
Sure it’s a great concept, and as a dog lover I wish I could stand behind it. But the designer of the truck has blatantly ripped off the design that was done for the Sweetery (formerly known as Street Sweets) truck in NYC. (See our work at Commarts: http://www.commarts.com/exhibit/street-sweets-identity.html and at http://landersmiller.com/)
Instead of basically stealing the design and simply changing colors, I wish they could have come up with something original, or even called us! We would have loved to work on designs for the concept.
Shame on them for refusing to come up with their own creative execution.
On the bright side, imitation is the most sincere form of flattery. Super cute, fun idea for dog owners.
While the concept of spoiling our favorite four-legged friends to delicious healthy treats is a very nice original idea, the visual design of the truck is by no means unique, in-fact, its a pretty obvious knock-off of the New York Sweetery truck (http://www.commarts.com/exhibit/street-sweets-identity.html) which launched over 2 years ago and has been the recipient of more than enough press and recognition that the designers of the Phydough truck should be a bit embarrassed for duplicating what has already been done (which they were clearly aware of).
There was plenty of opportunity for the company to express something truly original here? instead, they opted to copy what has already been put out into the world; its a missed opportunity to have done something more unique, creative and fun.
How pumped we all are at Phydough that were on Design_milk.
Thank You
Pat’s brief response (up above) goes to show that his design isn’t really backed up by any design process except for the fact that he ripped it off some other truck. The ONLY design credit that he should be given is coming up with the phrases ‘who took my shoe’ and ‘wanna cookie?’ and having the brilliant idea of slapping it onto the truck.
Who gives a hang about what the truck looks like, or where they stole the artwork from – it’s for the doggies! Gawd, let people do their thing, it’s NOT your truck! I just want to know when they’ll be traveling to Orange County????