The Gruff Sir is a series of illustrated posters done in the popular 1900s German Plakatstil style. Inspired by his love of graphic design as well as its history and evolution, designer Joseph Fioramonti began the series as an ode to his little Westie, Mr. Elwood. The collection has since expanded to include a few of Mr. Elwood’s real-life friends: Speeder, Ms. Trinity, and Patron.
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