Play-tag is the newest pet-focused tech startup to hit the scene, offering dog owners some peace of mind through its unique, wireless smart ID tag and mobile app. When activated, the tag acts as a virtual leash, alerting you when your dog has exited the pre-determined ‘roaming range’ (which you can set to be anywhere from 0-150 feet).

If your dog exits this defined boundary, their Play-tag activates a highly visible, blinking LED paw print, so cars and people can clearly see your missing pet. In addition to this, their Play-tag stores vital medical records, behavioral notes, emergency contact info, and more, which can be accessed from a distance. Curious? Check out this video from Play-tag founder Maggie Owsley:

Play-tag is now available for pre-order with a ship-date set for fall 2014.

Bonus: From now through August 30th, enter the discount code “woof20″ at checkout to receive 20% off your order.