The Chimp Store Dogs in for humans

Using handsome Labrador Retrievers (Snowy and Baily) as their models, photographers Joseph Dawson and Jonathan Paine recently shot this clever Mitchell & Ness campaign for The Chimp Store. While the utilization of dogs as models is by no means a new idea, I totally admire the fresh approach taken here, and the beautiful execution of these photos.

The Chimp Store Dogs in for humans

The Chimp Store Dogs in for humans

The Chimp Store Dogs in for humans

The Chimp Store Dogs in for humans

What’s better than man’s best friend sporting one of man’s best accessories? Not much! Bravo to The Chimp Store on this brilliant editorial campaign.

Images via Hypebeast.