American Digs is a brand new dog apparel label that just launched their debut line of clothes and accessories inspired by timeless styles seen in human apparel. Aiming to “meet the needs of consumers who increasingly view their dogs as family and demand higher-quality products than they have in the past,” American Digs sources and manufacturers all of their products right here in the USA.

American Digs was founded by Erika and Brandon, two recent business school graduates who shared an affinity for dogs and felt that the dog products and apparel industry was not meeting the needs of the market. American Digs was born on the belief that ?dogs deserve better? and strives to provide products that dogs are proud to wear.

Among the items in the new collection are dog polo shirts, sweaters, classic button-down shirts, puffer coats, bandanas, scarves, collars and leashes available in a range of vibrant colors. I’m partial to the seersucker; it’s just my dog Miles’ style! Be sure to check out this entire must-see collection! For the time being, American Digs is available online only, but will soon be making its way into select pet boutiques nationwide.

Photos © Natasha Japp Photography.