I stumbled on George while wandering the aisles of the New York International Gift Fair last week.

George is a San Francisco-based company that makes cute, preppy and colorful pet products. Started by Bobby Wise and Lyndon Lambert, and their adopted a wire hair fox terrier named George, after they had the desire to create well-designed dog products for their pet. Now, they have two shops in California!

I love this line from their bio: “George was a proud founding (and still sole) member of PATA: People for the Aesthetic Treatment of Animals.” I want to be a member of that club!

I love that turquoise coat with orange piping!

(P.S. They’re having a 20% off sale through August 29th so get over there and stock up!)