Pack, a website and mobile app, launched earlier this year with the hopes of bringing dog lovers together through a simple photo sharing platform. But you already post on Instagram, you say? Well, Pack is nothing but adorable photos of dogs, organized into ‘packs’ based on breed and other custom filters — no photos of latte foam, airplane wings, or every sunset that’s ever happened.

Pack: The Social Media Site for Dog Lovers

Pack: The Social Media Site for Dog Lovers

 

Pack: The Social Media Site for Dog Lovers

Pack: The Social Media Site for Dog Lovers

You can follow your favorite breeds (and mixes!) or share as many photos of your dog as you could possibly want without worrying about being “that” person. Check it out online or download the free app through the iTunes store. And be sure to follow the Dog Milk pack once your pup’s profile is setup!